IT’S THE LITTLE THINGS THAT MAT-TER

sept12-blog

Floor and counter advertising is a proven method to increase brand awareness and drive sales.   Did you know that up to 82% of purchasing decisions of customers are made in-store.

The decision to purchase is significantly increased when a POS display with the respective brand is present in-store.  Retailers must recognise that in-store advertising is a highly effective method in maximising their marketing efforts.

One of the simplest and most cost efficient forms of POS is the humble floor & counter mat.  The floor is often overlooked making floor advertising unexpected and engaging.  Floor and counter advertising is easily managed and can be simply repositioned and updated as the need arises.

Apart from the fact that a great design is visually appealing, consumers are programmed by nature to pay attention to the ground to see where they’re going.  Floor advertising grabs customers’ attention and likewise with counter advertising.  Having the flexibility to change the message provided to customers at the point of purchase is extremely powerful and keeps your marketing efforts relevant and fresh.

At Red Energy Promotions we understand that it is the little things that mat-ter.  We are experts in POS advertising, let us show you how to best maximise your marketing dollar to ensure your brand is top of mind.