How to Get The Right Products in the Right Hands
TEAM RED: Justin Veivers
At Red Energy Promotions, we believe in the power of promotional products and here are some tips to help you get the best bang for buck when using promotional products.
Give some thought to the process… how will you get the right promo product into the hands of your clients and will it have a real wow factor?
Sometimes it’s the little subtle things you do that give the gift real heart and soul.
Products to suit your business. When you’re looking through our selection of promotional products, you want to go with products that target your audience best. For example, if you run a gym, you might want to purchase a bunch of water bottles with your gym’s name on them to encourage hydration. If you’re selling brand new cars, a plastic pen to reward a client just won’t work, but an overnight bag or travel rug will leave your customer in no doubt how much you value their business.
Make it fit for purpose In addition to picking products that will reflect your individual business, you also need to determine what purpose these products will serve. For example, are you simply trying to generate awareness for your business? Or, are you trying to find a product to reward your top-end clients? Or, are you simply looking for a gift to go with purchase? Defining your purpose will not only guide your product choice but it will also dictate your budget.
Think end result. People will always take a free pen from you but when it comes to promotional products, it’s a good idea to find something that you know will really resonate with your customers. Products with a retail feel, branded with your logo are an excellent option. Also, think about the packaging as much as the product… the opening of a gift box is still one of the greatest treats in life.
Don’t feel overwhelmed, because that’s why our team at Red Energy Promotions is here. We can step you through the process and bring the latest and best ideas to the table to help you get the right products in the right hands and truly make your business stand out from the crowd.