The brand benefits and profitability of promotional branded products have been tried, tested, and trusted for years—since the 1700s, in fact, when commemorative buttons were made for USA elections.
With such an illustrious history behind them and the threat they pose to contemporary marketing tactics, it’s no surprise many misconceptions and myths are floating around.
Luckily, our branding specialists are here to bust the three biggest myths about branded promotional products to help you make informed decisions.
MYTH 1: Ordering Cheap Products In Bulk Saves Money
Sure, the more branded promotional products you order, the cheaper they get per product. And yes, ordering the cheapest products in bulk does sound like it will cut costs down even more—but it won’t in the long-run.
Even though promotional products are free, those that are cheap and low-quality won’t last, nor be remembered. If you spend money on products that look cheap, aren’t well-made, and lack durability, they’ll end up in the bin quickly. You’ll have to replace them at a loss with higher-quality, better-made products.
MYTH 2: Branded Promotional Products Go Straight To The Bin
This one’s only true if you’re using branded promotional products that are not useful, valuable, or durable.
People like free stuff, but only when it holds purpose and value in their lives. So if you choose branded products that resonate with your target audience and are useful in everyday life, your prospects will act as walking, talking advertisements for months, even years!
To choose products that your prospects will keep, you need to:
- Understand your target audience (think customer personas, demographics, buying behaviours, pain points, and so on)
- Choose items that add useful value to your prospects’ lives
- Don’t compromise quality to cut costs, well-made, high-quality items are inexpensive in bulk and won’t end up in the bin
MYTH 3: Only Some Prospects Will Want Them, So I Should Order Less
Simply put, everyone loves a freebie!
After 16 years in the industry, I can tell you that branded promotional items will leave your hand the moment you receive them—if you choose high-quality, targeted products, of course.
Your employees will love and wear them proudly, some eager prospects will take more than their share to distribute at home, and your family and friends will happily support your brand (and take some free goodies off your hands!). And that’s not counting those prospects your products are actually targeted towards.
Whatever the occasion, if you choose premium products, they will fly off the shelves. And if you under-order, you’ll have to replace them frequently, which increases your cost per product.
Now that you know the truth, the real truth, it’s time to find a reliable, industry-leading branding specialist and supplier of branded promotional items.
Introducing Red Energy Promotions!
We’ve been building brands and establishing wide-reading exposure through branded promotional products for Australian companies for 16 years now. With our help, you’ll have no problem picking the best products for your prospects and profit margins.
Browse our signature selection of branded promotional products today or book a free brand strategy consultation with one of our specialists now!