It can be daunting when you realise just how many promotional products and the variety that brands can choose from to help get their message out there. Especially, considering how the last two years have shaped us. There were fundamental shifts in the way we interacted with the world, both with communities at large and with each other in our homes. Likewise, businesses wishing to advertise had to make new leaps to set up ways to engage with audiences and inspire brand loyalty.
Thankfully, ‘normal’ looks normal again. That means events, in-person meetings, tradeshows and more face-to-face interactions are back and so are the opportunities to get your brand collateral out there. But, the last two years did shape consumer behaviour. With that in mind here are five promotional ideas and products that can assist you in making the right decision when it comes to selecting promo pieces throughout 2022.
1. Sustainable Giveaway Products
The world has adopted the green approach and focuses have shifted towards sustainability. Promo products used to lean towards ‘ultra-consumable’ goods and plastics but we’ve moved with the times and offer our clients sustainable giveaway products that add value to your brand. Sustainable promotional products are great for consumers as they align your brand with environmental concerns and assist the ‘Halo Effect’ – a tendency for people to have a positive impression of your company which builds over time. Who doesn’t want to be known as a more philanthropic business?
2. Promotional Exercise Gear
Training and exercise gear has always been a hit for promotional giveaway. Usually, interest peaks in January as New Year resolutions are in full swing but fitness gear is certainly versatile and fits in the calendar all year round, especially if your business is sponsoring an outdoor/health-focused event.
See our range – here.
3. Promotional T-Shirt Apparel
Apparel is always a popular choice for brands and businesses wishing to increase their exposure. With the average consumer hanging onto your t-shirt, promo hoodie, or jacket for an average of 14 months apparel items have a long lifetime and serve as a great reminder of your brand. The simple truth is that apparel is a boon for re-exposure, with t-shirts especially getting used for their entire lifeline from casual wear, to nightwear or work wear – a long-term reminder of your business.
See our range of T-Shirts
4. Desk and office promotional products
Useful things get used. It’s definitely the case for office products and desk items. Branded notepads, custom pens, bookmarks, calculators and calendars. They’re super handy and simply get used, each time increasing the exposure of your business and brand impact. Not sure you believe us? Look around your desk, and think back to that random pen collection, we all have a few ‘office’ items that have become staples at home and work offices, chances are there branded and weirdly top-of-mind..
5. Portable Tech as a Giveaway
Technology is entrenched in our lifestyle. Its convenience has us integrating it into our lives at almost every opportunity. Therein lies the opportunity for brands with the foresight to leverage this. With holidays, travel and time away from home, blue tooth speakers, portable headphones, wireless charging devices and more are all staples of technology that can be branded and carried with your consumers everywhere they go, adding new exposure opportunities and re-exposure.
Check out our range – here
There is a tonne of ideas and promo giveaways that bolster your brand and increase exposure and reputation. If you are looking for promotional product trends, some great advice on what gets traction or a fresh take on a favourites reach out to our friendly team – we are here to help.