Environmentally friendly and sustainable promotional goods have long been an excellent method to market your business. And, as customer behaviour shifts towards more sustainable options, they will only become more successful at providing the greatest marketing power to your business. This article will offer you an overview of some of our favourite eco-friendly promotional goods.
What to look for in Environmentally Friendly Promotional Products?
There are several factors to consider when looking for promotional products, but to keep things simple we’re going to break it down into three easy to look for pillars that can help influence your decision.
Biodegradability in Promo Products
When promotional products are described as biodegradable, it indicates that they can be decomposed by bacteria, water, or other means. When disposed of these items break down naturally and don’t stick around long, unlike wasteful materials.
Organic & Sustainably Sourced Promo Products
Organic items are made from naturally sourced materials and ingredients, meaning that these items have been sourced with minimal modifications or processing, decreasing their overall impact on the environment. Sustainably sourced products are made in a way that is simple to renew and provides social, economic and environmental benefits – Bamboo, for example, is a robust, durable, and readily regenerated fibre that helps farmers make money while simultaneously helping the environment.
If promotional products can be reused several times and reduce waste, it is called efficient. Promotional goods that replace single-use items are considered more efficient and environmentally friendly than their single-use counterparts.
So let’s dive into a few examples of environmentally friendly promotional products in our range that could be perfect for your business.
Many supermarkets and major stores no longer provide plastic bags at the checkout, making reusable bags a staple in the Australian market. From a promotional product standpoint, a branded eco bag allows you to inject your brand into the everyday world and potentially into the day to day life of the user. We have a variety of eco-friendly bags in our collection to meet a variety of purposes, such as grocery bags. We offer a variety of materials, including jute and hemp.
Eco/Sustainable Characteristics: Plastic-free, Designed for reuse, created from renewable resources.
Reusable keep cups
Reusable coffee cups have grown popular in the Australian market. Following years of exposés highlighting the environmental damage caused by disposable coffee cups, Australians have shifted to reusable alternatives. These coffee cups may be produced from several eco-friendly materials, including biodegradable components such as wheat straw. Reusable items like these ensure that your logo is seen multiple times (increasing impressions) for a higher ROI on your marketing budget.
Eco/Sustainable Characteristics: Designed for re-use
Reusable Drink Bottles
One of the most popular promotional goods on the market, and one that is also environmentally responsible! Aligning neatly with the reusable pillar, branded reusable drink bottles allow you to increase your brand’s impressions as the item is used frequently. However, the market is demanding higher quality. In our experience offering a high-quality water bottle that offers insulation and vacuum seals ensures that your promo bottle becomes their ‘favourite’ and will keep getting used again and again.
Eco/Sustainable Characteristics: Designed for reuse, free of harsh plastics
Stay tuned to the Red Energy Promotions Blog for more information on the latest promotional products and tips to get the most out of your branded merchandise and promotional products.