The rise of the Fourth Industrial Revolution and the rapid digitisation forced upon us by COVID-19 had led to businesses across the globe flocking online to market their offerings.
This digital ‘gold rush’ has caused business owners to question the relevance of promotional items like branded pens, one of the current crowd-favourites. And their logic makes sense, are branded promotional pens still relevant in marketing?
Yes, very much so. Although this digital transformation has led everyone online, the competition is now more fierce than ever. Getting your message across, let alone heard and remembered, is almost impossible amongst the constant bombardment of disruptive digital advertising.
Branded promotional pens act as a tangible touchpoint for digital campaigns, adding real value, emotional brand connection, and a memorable competitive advantage in a world of cold, coded marketing messages.
If that’s not enough to highlight their relevance, here are a few benefits of branded promotional pens that your business will enjoy.
Daily Brand Exposure
There’s no disputing the fact that almost everyone writes at some point. Regardless of laptops and mobiles, notes, recipes, to-dos, quick contact details, calculations, doodles, cheques, signatures, and so on still need to be handwritten.
And how many times have you heard, “excuse me, can I borrow a pen?” I know I have. In banks, universities, traffic departments, boardrooms, wedding receptions, trade shows, and more.
The fact is, people use pens in a plethora of different places, public and private, for a variety of different reasons. They’re the perfect promotional item for everyday use thanks to their practicality and need.
Your brand will be exposed to thousands of eyes, and your brand message will be shared daily.
Reaches Wide Prospect Pools
The only problem with promotional products is picking those that will resonate with your specific target audiences based on their demographics, buying behaviours, pain points, interests, and so on.
Branded pens are an exception. Their universal appeal and everyday practicality make them the perfect choice for any prospect pool. Soccer mums? Shopping lists, diaries, cheques, homework. High flying business owners? Signatures, memos, meeting notes, business deals, crosswords. University students? Doodles, lecture notes, surveys, exams.
The list goes on and on. Everyone has a use for pens. The best part? You can easily customise your promotional pens to target different prospects.
Pens, in general, are already highly affordable. When you’re branding and buying them in bulk, by the hundreds, their cost per unit drops drastically. They cost next to nothing and bring in significant brand exposure, loyalty, positive sentiment, recognition, and ultimately, sales.
However, that’s only if they’re good quality. Don’t choose the cheapest company and choose the cheapest promotional pens and expect extraordinary results. They should be well-made, durable, and memorable.
As you can see, branded promotional pens are beyond relevant – they’re a proven marketing tactic that holds unlimited potential in a modern marketplace devoid of tactile engagement.
If you’re ready to leverage their potential and unleash yours, come to Red Energy Promotions!
We’re armed with 16 years of experience, an extensive selection of branded promotional pens and products, branding specialists, and in-house design studio, logo and graphic design services, and beyond. What else could you need?
Book a free brand strategy session now with our marketing specialists to amplify the impact of your branded promotional pens.