Want to know how to increase the return on your promo product investment and, at the same time, use promotional products to actually generate leads for your company?
I’m going to share three ways you can do just that.
1. Go direct to your prospects
Why wait for prospects to come to you in order to hand out promotional products? Take a proactive approach by sending your promo items directly to the people you want to work with most.
This “outbound” approach “means reaching out directly to the businesses and individuals with whom you would most like to do business and mailing them a nice promotional item with meaning behind it. These people may or may not have expressed interest in working with your company in the past, but the goal of this outbound approach to promos is to get people to engage with you. Once they do, they become a lead.
Consider building an outbound outreach campaign around a specific promotional product you want to send out, and then come up with messaging around the product to be included in your package. Remember, only send outbound promotional products to best-fit businesses you truly feel you can help–and be sure to nail down a follow-up strategy.
2. Empower your sales team to use promo products
We need to stop considering promotional products to be just marketing tools. Promotional products make people happy and businesses that give promotional products are thought about more positively by the prospect.
So, why not empower your sales team to use promotional products throughout their sales process? For valuable, high-revenue leads, consider investing in high-end branded merchandise for when the sale is nearly closed. For leads who are at the beginning of the sales process, try items that are useful and thoughtful, but a little more inexpensive. Position these items as a gift from the sales rep to say thanks for the meeting or phone call.
3. Offer incentives for referrals
The final strategy for generating leads with promotional products is to offer branded merchandise to existing customers as an incentive (or thank you) for a lead referral. If you receive a true, viable referral from a customer, consider sending them a thank you gift in the form of a custom promotional product. One of our fellow marketing agency friends sends out custom labelled drink coolers with messaging that says “We owe you a drink” as a thoughtful way to acknowledge referrals.
The next time you think promotional products are just branding tools, think again. There are many creative and effective ways you can incorporate promo products into your business’s marketing and sales strategies. Think outside the box when it comes to your next promo order, and think about how you can use your products to generate leads and send your return on investment above and beyond.