Christmas… it’s a time for branding, I mean giving. 3 Gift Giving Hacks to Boost Your Brand.
We all know what it’s like, the lead up to Christmas is always hectic. Last minute orders and various celebrations take over and suddenly, we’re thinking ‘what do I get my team and my clients for Christmas this year?’
How often is it all too hard and the fall-back option kicks in… ‘Let’s get them alcohol/gift cards… that’ll work for everyone right?’
The answer is yes and no. Most people won’t turn down a bottle of their favourite tipple or a department store gift card but, what do YOU get out of it? You’ve rewarded hard work and loyalty but once the gift has been spent/consumed, what’s left?
Here’s three great reasons why you shouldn’t settle for just Alcohol and Gift cards this Christmas;
1/ Get Better Value Out Of The Gift
There’s nothing wrong with giving alcohol or gift cards as gifts but don’t make it just about that. Give the gift in a branded bag, basket, picnic hamper or cooler bag that can be reused. The receptacle is the gift and the alcohol or gift card in it is the icing on the cake.
These ‘gift containers’ don’t have to be an expensive small volume one off for Christmas. Produce extras and make them part of an overall staff or client reward campaign over the following year. For example, you might give clients a bottle of their favourite beverage in a beautiful branded cooler for Christmas then, release a sales incentive campaign where they can win more of them for their team to enjoy during the year.
2/ It’s Got To Be Branded
Alcohol and Gift Cards are branded Corona, Baileys, Penfolds, Coles, Woolworths or Myer but that’s not your brand so, once the gift is given, the ‘brand value’ moment is gone – forever.
I had this discussion with one of our team and she recalled one Christmas where all their suppliers gave them alcohol which they spilt up amongst the staff to enjoy. I asked her who the suppliers were and she looked skyward… ‘Umm, can’t remember but the alcohol was great!’
Make sure your gift has a branded element to it. Deliver it in branded bag, cooler or picnic hamper or at the very least, attach a branded Christmas card or gift tag to it. It’s all about your brand.
3/ Make It Personal
Yes, you might have gone to the trouble of finding out what they like to drink but in our experience, businesses normally don’t, they just grab basic reds, whites or bubbles or a name brand beer and gift that, assuming that someone in the organisation will drink it.
While most of us enjoy a drink, it’s definitely an opportunity lost for you and your brand. It also devalues the gift to some degree. For example, if you determined that your client liked Red wine, you could select a nice bottle of red, add some brand etched wine glasses and gift them in a branded bag, picnic hamper or cooler bag. To really make an impact with special clients, you could include some tickets to a wine appreciation event or cellar door experience.
Your clients will think about the experience you gave them every time they use the cooler or wine glasses… brand value gold!
Don’t forget too that personal branded gifts might also include items like high quality water bottles, travel mugs, Bluetooth speakers, device power banks or picnic blankets – anything clients can use in their personal lives.
Christmas, it’s a time for giving – but also a time for reflection and connection. It’s the one time of the year when we’re all in good cheer and celebrating a good year in business together so, make the most of that connection and create a lasting brand memory with your staff and clients to secure your business for years to come.
PS: If you get in early, you can take advantage of our indent order system (longer lead times/cheaper pricing) to really save on your Christmas gifts! Ask us how…