Does your business have something to gain from promoting its wares, widgets or services at a trade show/expo? These types of forums have a lot to offer a business that exhibits well.
For advice on what to do (and what not to do), talk to us about making your next trade show, a successful one.
Top 5 Tips
- Keep the stand adequately staffed – too often we see unmanned stands, uninviting in the first place and lost opportunities.
- Stand Out – think about items such as your corporate uniform, portable signage and point of sale materials.
- Leave an impression – chances are that a buying decision is not going to be made on the spot, be sure to leave your customers with an item that will ensure they complete the sales process with you. Branded stationery and information brochures are useful, but think about a promotional gift that will help to create a stronger relationship with your new client/s.
- Customer service – be sure to grab the necessary contact information from your prospects and touch base after the event to complete the selling process.
Sunshine Coast Business Expo
May 10th and 11th – hosted at Sunshine Coast TAFE Mooloolaba Campus – visit www.scbizexpo.com.au or contact Maroochydore Chamber of Commerce on 5443 5661 to see how you can get involved. Ita Buttrose will be among the guest speakers offering practical business advice.
Brisbane Business Expo & Networking Night
June 1st – hosted at Comslie Hotel & Conference Centre (Morningside) by Womens’ Network Australia – visit http://www.businesssupport.org.au/BookingRetrieve.aspx?ID=172451