As consumers in a technology rich world, we are presented with advertising (up to 3,000 advertising messages per day). We can’t help but feel bombarded by this constant attack on our senses, which has led to a shift in the way that we respond to advertising.
It is amusing to see that as we progress further with technology, the value of personal communication rises equally and often greater to technology progress. Engaging customers in a personal way builds rapport, loyalty and a stronger association with your brand. What businesses often struggle with is the resources required to personally engage their target market.
Personalising your promotional marketing message helps to engage your customers, spark their interest and increase your response/take-up rate exponentially.
For instance, take a business that has a large range of repeat/trade customers – they want a product that has a long life, relatively low cost and can acknowledge each customer individually. At this time of year, a 2013 calendar will ensure the product is kept and used for 12 months, whilst individual printing can acknowledge their customer and thank them for their custom already received or to come in the following period.
Red Energy Promotions can assist your business with a host of personalised promotional product ideas, let us make your next campaign the best yet.