Stationery is a brilliant tangible manifestation of your brand. In a digital world where anyone can look the part, it’s never been more important to use real world experiences to build trust in your business offering.
When it comes to choosing the right stationery for your brand, you need to think about what it is you are trying to say. What are your brand values? How can something like a pen or a notebook position your business in the minds of your customers? In this article we share a few tips and tricks for making sure your brand stationery is on point.
Quality Is King
To make sure those branded stationery products actually hit their mark, quality should be your number one focus. For some businesses, the temptation is to spend as little as you can on branded product. Branded pens are a great example. There’s always someone prepared to sell you a cheap pen to promote your business. But is that really the message you want to send to your clients? We hear horror stories everyday about cheap pens – running out of ink, failing mechanisms, cases that come apart after a couple of days. As Benjamin Franklin, President, Scientist & Inventor once said: “The bitterness of poor quality remains long after the sweet taste of low price is forgotten”.
You put your blood, sweat and tears into building a good reputation for your business so why spoil it with a cheap pen, or a cheap anything for that matter. Choose quality to keep your brand in your client’s minds and hands for as long as possible.
Functionality Builds Longevity
It’s easy to fall back on the standard stationery giveaways but really, is it something your clients will use and value as part of their lives? We have a client who runs a high end co working space and they also have a conference facility that’s often used for workshops by outside businesses, attracting attendees that might not otherwise enter their space. They first came to us for pens which made perfect sense but we took it a step further and suggested they add Notepads. Why they asked? Because each and every person that attends a workshop needs something to write on and something to write with – and they take them both away with them at the end of the session – taking the clients brand on a journey!
Handing a client a branded product is a positive brand experience but handing them a branded product they value for its functionality is a WOW branding experience!
ECO’s The Go
We’re getting more enquiry than ever now for ECO stationery. Products that are biodegradable, reusable or created in an environmentally friendly way. If you know your clients care about the environment or your business has a product or service with an environmental angle, why wouldn’t you have your branding reflect that?
Perception Is Reality
Brand credibility is defined as ‘the believability of the product information contained in and around a brand. It requires that consumers perceive that the brand have the ability (i.e., expertise) and willingness (i.e., trustworthiness) to continuously deliver what has been promised’ so, like everything you do in your business, its about what you deliver more than what you promise. If your brand says quality, skilled & reliable, every branding decision you make in your business needs to deliver the same message.
Sometimes that makes it harder to chose the best products to reflect your brand the way you want it seen so, call us for a chat or take advantage of our FREE 30 min Brand Strategy Session – we’ll help you unlock the power of your brand to market your business.
Book a free brand strategy session!