Has your business invested in direct mail campaigns before? This type of outbound mass marketing is an effective means of conveying your brand message and driving sales through call to action/offers. The cost per lead is very low (< $0.09 per household – depending on quantity and type of printed material).
Did you know that the simple inclusion of a branded promotional product – increases the response rate by up to 50% (PPAI study). We can work with you on creating low-cost promotional ideas to help you cut through the clutter of other direct mail offers – giving your business access to a very wide audience.
We are often asked what value there is in giving a gift to a customer. Below is just a snapshot of the goodwill that can be generated. Like all universal truths, to truly make a client feel appreciated, you need to go above and beyond providing ‘good service’. Branded gifts are not only a good exercise in brand awareness, the flow-on effects with the recipients are just as positive.
- There is little doubt about the potency of word of mouth advertising, in most cases, this is the most influential form of positive branding a business can experience. Rewarding customers is a powerful way of encouraging word of mouth.
- Studies show that 40% of all recipients of a branded gift, can recall the name of the supplier that gave them the item 6 months after receiving. Business who gave promotional gifts to clients also received 22% more referrals than those who didn’t (Baylor University study).
- Customers who received a promotional product expressed more goodwill toward the company than those who did not receive a promo product.
- After the sale is completed, the gift is not expected, therefore has a much more powerful impact on the receiver. This helps to build strong customer relationships and increase their loyalty.