If the last few years have taught us anything, it’s that a little extra planning never hurts — organising your promotional products and branded merchandise ahead of time gives a plethora of benefits for your brand or business. In this blog post, we’ll go over the many advantages of preparing ahead of time, as well as some ideas for what promotional products to prioritise while developing your promotional product strategy for 2022.
Plan & organise now, worry less later
Organising your promotional products and branded merchandise in advance reaps benefits in the future.
Promo products and branded merchandise come in a variety of shapes and sizes, and identifying the products or merchandise that are high on practicality and also attention-grabbing is critical in any promotional plan – these are the products you should prioritise in your promotional product or branded merchandise strategy.
Consider which products in your current offerings need to be redesigned or overhauled, and take an inventory of which products you have ample stock of — this might be anything from employee uniforms to branded water bottles, or even simply your standard run of brochures and business cards. Identifying these products early ensures that we can provide you with the highest quality product and the best possible lead times.
Plan for products that have long-term use
Is your team’s uniform worn out? Perhaps you give away a complimentary towel or water bottle with every gym membership? Consider upcoming situations in your business where promo items, uniforms, signage or gifts will be needed and order them now.
Being prepared in advance gives peace of mind. Any high-use item should be in plentiful supply in your workplace – and preparing your company’s promotional product range with us ahead of time ensures the best possible pricing options.
Early birds can take advantage of bulk ordering for promotional items that can be used across multiple events or on repeat occasions. Plus if you’re planning anything towards the end of 2022/early 2023, access even cheaper rates with the ability to customise a unique product by ordering ahead of time.
Overseas manufacturing decreases costs
Most overseas manufacturing currently requires 4-5 months to design, make & deliver, so planning is essential to make the most of our service. Overseas production allows for a better unit cost in most cases and building products from scratch means opportunities for full customisation. Working with overseas companies allows us to access methods of decoration not available in Australia, giving you a unique product that stands out from the rest.
Even without using overseas services, last-minute planning is still more costly than allowing a have a longer lead time. A short timeline reduces the choice of factories and products we can access, meaning you pay a premium for that quick turnaround.
Need help with your 2022/2023 promotional product plan? Reach out to our team of experts and get in touch, we can help you with everything from concept to production and distribution.