DIRECT MAIL Has your business invested in direct mail campaigns before?  This type of outbound mass marketing is an effective means of conveying your brand message and driving sales through call to action/offers.  The cost per lead is very low (< $0.09 per household – depending on quantity and type... read more →

Does your business have something to gain from promoting its wares, widgets or services at a trade show/expo?  These types of forums have a lot to offer a business that exhibits well. For advice on what to do (and what not to do), talk to us about making your next... read more →

Tips on steering clear of the common traps business people find themselves in. 1. Try not to devalue your product or service, where possible; add value to your selling proposition. Once you have devalued your product, it’s very difficult to justify the higher price later. A good example of this would be... read more →

6 ways of steering clear of the doom and gloom and improving your market share. Keep existing clients loyal. Gaining additional business form existing clients cost far less than developing business from new sources. Whilst it's still important to develop new clients, it's absolutely critical to keep the clients you... read more →

By the Sunshine Coast Daily MORE than two in three Sunshine Coast small to medium enterprises will remember 2011 as a more challenging year than 2008's GFC, but many believe 2012 will deliver better business conditions. This revealing insight, and others, came from a Doing Business in Queensland survey of... read more →