The biggest collection of promotional product and business branding ideas will be on display, Friday 7 September – with over 3,000 product ideas and experts on hand across every product category, this event is not to be missed for anyone in business.  The event being held between 1:30pm to 5:30pm,... read more →

We've all heard the marketing analogy that all customers in the market for your product can be summed up as a pie, with all competitors in the same field having a slice of this pie.  Whilst it casts a very easy mental image of what’s being conveyed, this kind of... read more →

FACTORY DIRECT SPECIALS Take advantage of our special consignment – get your order in by 25th July.  Don’t miss your opportunity to take advantage of these great deals. Aviator Pens Choice of 6x colours available, retractable ballpoint (black ink), coloured barrel with chrome trim.  Product ready by 31st August. Featuring... read more →

A look into the dynamics of the modern customer and ways to adjust the trend.  Customers now have more information available to them than ever before.  Within minutes, a person can have access to your business and that of every competitor you may have (locally, interstate or internationally), making the... read more →

The Red Energy Promotions crew will be bringing some of the best promotional marketing ideas to the Sunshine Coast Business Expo this Thursday and Friday.  The Expo (www.scbizexpo.com.au) will be held at Sunshine Coast TAFE Mooloolaba campus and is set to improve on previous events with business speakers and workshops. ... read more →

DIRECT MAIL Has your business invested in direct mail campaigns before?  This type of outbound mass marketing is an effective means of conveying your brand message and driving sales through call to action/offers.  The cost per lead is very low (< $0.09 per household – depending on quantity and type... read more →

Does your business have something to gain from promoting its wares, widgets or services at a trade show/expo?  These types of forums have a lot to offer a business that exhibits well. For advice on what to do (and what not to do), talk to us about making your next... read more →

Tips on steering clear of the common traps business people find themselves in. 1. Try not to devalue your product or service, where possible; add value to your selling proposition. Once you have devalued your product, it’s very difficult to justify the higher price later. A good example of this would be... read more →

6 ways of steering clear of the doom and gloom and improving your market share. Keep existing clients loyal. Gaining additional business form existing clients cost far less than developing business from new sources. Whilst it's still important to develop new clients, it's absolutely critical to keep the clients you... read more →

By the Sunshine Coast Daily MORE than two in three Sunshine Coast small to medium enterprises will remember 2011 as a more challenging year than 2008's GFC, but many believe 2012 will deliver better business conditions. This revealing insight, and others, came from a Doing Business in Queensland survey of... read more →