3 Corporate Christmas Gift Giving Ideas to Boost Your Brand This Festive Season.
We all know what it’s like, the lead up to Christmas is always a busy time. Last minute orders and celebrations take over and suddenly, you’re thinking ‘what do I get my team and my clients for Christmas this year?’
How often is it all too hard and the fall-back option kicks in… ‘Let’s get them alcohol or gift cards… that’ll work for everyone right?’
The answer is yes and no. Most people won’t turn down a bottle of their favourite drink or a department store gift card but, what do YOU get out of it? You’ve rewarded hard work and loyalty but once the gift has been used, what’s left?
Here’s 3 great ways to use unique branded Christmas gifts this festive season.
1/ Get Better Value Out Of The Corporate Christmas Gifts
There’s nothing wrong with giving alcohol or gift cards as corporate gifts Christmas, but you can make it about so much more. Give your clients and staff gifts in a branded bag, customised basket or picnic hamper or personalised wine cooler that can be reused all year! The branded product is the gift and the alcohol or gift card in it is the icing on the cake!
These great, branded gifts don’t have to be an expensive, one-off for Christmas. Make corporate Christmas gifts part of an overall staff or client reward campaign 2020 and beyond. For example, you might give clients a bottle of their favourite beverage in a beautiful branded cooler for Christmas then, release a sales incentive campaign where they can win more of them for their team to enjoy during the year. Check out how over at our Corporate Gifts Page.
2/ It’s Got To Be Branded
Alcohol and Gift Cards great, but they are branded with Corona, Baileys, Penfolds, Coles, Woolworths or Myer. That’s not your brand so, once the gift is given, the ‘brand value’ moment is gone – forever.
One of our team recalled a Christmas where all their suppliers gave them alcohol which they shared amongst the staff to enjoy. I asked her who the suppliers were, and she looked skyward… ‘Umm, can’t remember but the alcohol was great!’
Make sure your corporate Christmas gifts are branded, so you get a benefit long into the future. Deliver it in customised bag, cooler picnic hamper or attach a branded Christmas card or gift tag. It’s all about your brand!
3/ Make It Personal
You might have gone to the trouble of finding out what your staff member of amazing client likes to drink but most businesses normally don’t. The Owner will grab basic reds, whites or bubbles or a name brand name beer and gift. All the time assuming that someone in the company will drink it.
While most of us enjoy a drink, it’s definitely an opportunity for you and your brand to be front of mind. It also devalues the gift to some degree. For example, if you know that your client liked Red wine, you could select a nice bottle of red, add some branded etched wine glasses and gift them in a customised bag, picnic hamper or cooler bag. To really make an impact with special clients, you could include some tickets to a wine appreciation event or cellar door experience.
Your clients will think about the experience you gave them every time they use the cooler or wine glasses… brand value gold!
Christmas, it’s a time for giving – but also a time for reflection and connection. It’s the one time of the year when we’re all in good cheer and celebrating a year in business together. So make the most of that connection and create a lasting brand memory with your staff and clients.
Talk to Red Energy Promotions now to take advantage of our indent order system (longer lead times/cheaper pricing) to really save on your Christmas gifts! Ask us how…