| One of the industries heaviest hit by the COVID-19 pandemic has been our fitness-based businesses. If you fit this space or are one of many associated businesses reliant on this industry being alive and thriving, you would know and understand that being subjected to multiple lockdowns and varying levels of restrictions over the last 18 or so months has severely impacted the ability to stay connected face to face with your client base. With this in mind, as the country starts to open up and there is more freedom to move about and to connect with each other directly, people are becoming now ready to get back to looking at exercise options to keep themselves fit and healthy, outside their home. With such a large variety available to them from 24 hour gyms to personal training, group fitness, yoga/ pilates classes or specialist areas etc, your marketing needs a wide reach to ensure your field is in the mix as the right solution. Promotional products are a great tool to get your brand into potential and existing client hands and to spread awareness of the products and services you can provide. Looking for a great way to entice and encourage conversation? Get your branded merchandise out into the marketplace as a reminder to enquire…the rest is up to you! Reinvigorate old members by gifting them a useable product, use this as an “in” for continuing discussions and benefits for returning to your business for their fitness. Use product within promotions and campaigns as prizes or consider teaming up with a corporate or sporting team, club or business and possibly consider a dual branding opportunity and use each other’s networks to get the brands front and central. By using different routes for distribution you are getting the product into peoples hands and in front of their faces, and potentially targeting an alternative group not previously utilised. Consider setting up a small number of products as merchandise for retail, people love to support their place of workout especially, and creation of a small revenue stream if nothing else will promote having the funds to reinvest in stocks to continue to sell. Some examples of basic, relevant and popular ideas to consider are.
– Sports Bottle
– Mascot Sports Bag
– Lycra Fitness Belt
– Mantra Yoga Mat
– Active Cooling Towel
– Sports Mesh Visor Contact Team Red today if you would like to know more about these, or any other solutions for investments providing good exposure and potential returns. | 
