A look into the dynamics of the modern customer and ways to adjust the trend.
Customers now have more information available to them than ever before. Within minutes, a person can have access to your business and that of every competitor you may have (locally, interstate or internationally), making the impetus for creating longer lasting client relationships ever more important.
With this information, your customers have the ability to shop, research and create associations with brands before they step into your office or pick up the telephone to call. Brand recognition is half the battle, the other half is the rapport that you can build once contact has been made.
The strength of your brand is essential for customers to have an initial impression of your business before they contact you – the relationship is what will keep these customers coming back (and telling their friends). Just like the investment in your marketing/advertising – set aside a budget for relationship building and take advantage of securing more positive customer relationships.
Rewarding your customers is one of the strongest ways to grow rapport and increase powerful word of mouth advertising. This can be in the form of a gift to encourage a sale (adding value rather than discounting margin) or a gift to complete a sale – a thank you that generates goodwill and obligation for further purchase. The cost can be low, but the value obtained through this is great, not to mention – the longer term benefits of having a branded gift in the hands of a customer, reminding them of your great service.
At the end of the day, happy customers are loyal customers and loyal customers are invaluable to any business. Red Energy Promotions specialise in the concept and manufacture of branded gifts for businesses, for ideas that you can put into place, talk to the team today.