Did you know that adding promotional products to the mix in your marketing initiatives can increase the effectiveness of your message by up to 44%?.
In addition, a study conducted by L.J. Market Research in the US found that 52% of participants given a promotional item ultimately did business with that company.
According to Arielle Kimbarovsky, as companies increasingly turn to Internet-only advertising and focus more on things like social media, they risk losing touch with their customers. She thinks that, to a certain degree, promotional products allow companies to connect with their customers more closely, develop brand recognition, and serve as a constant reminder. (the ‘touch & feel’ of promotional product adds a tactile link between advertiser and prospect after an online connection)
Receiving a promotional product, especially if it’s useful, adds automatic credibility to your brand and creates a physical connection between you and your prospect, typically not possible through an online interaction. If the goal is to collect the prospects information for a marketing database often, the perceived value or usefulness of the product is enough to solicit the prospects contact information.
The physicality of a promotional product combined with the reciprocity (the practice of exchanging things with others for mutual benefit) of gift giving is many times more likely to create a successful relationship between you and your prospects than simply marketing to them.
Crowd Swing’s Arielle Kimbarovsky looks more in-depth into how to make promotional product work in today’s digital age. We’ve reproduced it here…
We’ve been doing this since 2004 so let’s have a coffee and see if we can help you boost your business marketing with promotional products.