I had the good fortune to be able to listen to a guy over the weekend talking to a small group of people about marketing and customer service.
Now I’ve been to many seminars, listening intently to identify the next big thing in the marketing world ….you know, that magical silver bullet that’s going to save everyone’s business or make you that fortune that you know is only just around the corner.
Greg owns a Franchised business in Townsville and as he was explaining, the town has been doing it tough since the slowdown of the mining sector however his business has shown growth every year for the past 9 years and didn’t have a “bookface” (Facebook)site as he called it!
He went about explaining that he’s concentrated on “Old School Marketing”, now I know this is going to seem foreign to many gen Y’s out there but Greg actually talks to his clients, he sends hand written notes to say thank you and he takes responsibility for his and his businesses actions. He makes a point of knowing his customers, their families and is genuinely interested in their lives and what’s going on around them.
We’ve all heard the old school saying that people buy from people they like and if your customers have never met you how can they like you?
So the next time you’re thinking about sending an EDM or email try picking up the phone and calling one of your clients, you’ll be surprised at the result.