At Red Energy Promotions, part of our approach to pursue new customers is in the tried and trusted way of cold calling. We research an area, calling on businesses, talking to business owners, managers, and receptionists in order to gain a feel for their business. Following this, we leave them with a copy of ‘the Red Book’ and gift them a Red Energy branded promotional product to build the relationship. In a world that’s filled with talking to machines, the human element allows us to understand a business more thoroughly.
We call this RED BOOKING.
So when I am out in the market place RED BOOKING, I am truly amazed by the number of business owners that state they do not need to promote their business through the use of promotional merchandise. They simply rely on word of mouth, their good service or their reliable product to do their talking. They sit back and hope that this will be enough to ensure their customers return. What doesn’t surprise me is the amount of businesses that have been established a long time and fail. In today’s market place, this type of marketing strategy is simply not good enough.
For any business whether new, established, large or small, developing and maintaining brand awareness is a crucial aspect in helping a business obtain and sustain sales growth. With the use of the right promotional product, a business can ensure the consumer or client will remember their brand message, which in turn leads to new and repeat business.
A recent survey by the PPAI (Promotional Product Industry Association – USA) showed that of the people that were given a promotional product within in the last twelve months, 88% of those surveyed could remember the advertiser and the message on the product they were given. That’s a phenomenal statistic and testament to the fact ‘people love value – free stuff’!
Promotional products have a high reach and potential for top of mind recall, but most importantly, are a cost effective medium to increase and sustain brand awareness. Coca Cola is the number one known brand in their category and they still market 365 days a year, because staying top of mind is about marketing your business when it’s both sunny and pouring.
To know more about the effective use of promotional products, contact one of our Red Energy Promotions showrooms and let a branding expert show you what can be achieved for your business.