Signs are a visual and inanimate salesperson for your business. They can be the difference between someone walking in or walking away. For this reason, it’s important to consider signage when you start or rebrand your business.
Signs are an essential component of a business’s overall marketing strategy. A sign that contains the company’s logo can help reinforce its brand and create top of mind recall over time. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its exposure is prominent and continuous and requires a well thought out strategy for making the most of the signage space.
When contemplating signage at start-up or when rebranding, its important that you get your graphic designer or sign writer involved in understanding the overall message you want to convey across all your marketing mediums. Brand consistency is important for recognition and recall and message consistency is crucial to your marketing. For example, if you rely heavily on social media in your marketing, you need to ensure the relevant social media icons feature prominently in your signage.