When giving a promotional gift it’s always best to connect with your clients and customers in a meaningful way. No matter the item or the style of engagement, the psychology behind promotional gifts plays an important role in the recipient’s reaction and feelings about your company. When you need to consider which corporate branding product is best, try to look at it from these points of view. Read on.
The receiving of gifted promotional items lends to reciprocity.. From new clients to onboarding staff, having a branded product shows your valued community that you understand their needs and want to conduct business in a way they can fully appreciate. Forming a connection through giving gifts is shown to be much more effective on a psychological level, urging loyalty from potential and current customers.
Having consistent presentation of your brand around your office and within your corporate gifting approach shows an understanding of uniformity, consistency and familiarity. This ensures that your consistent logo and imagery are seen throughout your offerings and interactions, giving the real perception of professionalism. This is a great strategy used by startups and growth companies looking to convey their experience and the demand for their services, without having to invest in more costly elements.
When considering the workwear and clothing aspects of corporate branding and promotional gifts, romance films, funnily enough, mimic human psychology. Ever wonder why we have a tendency to obey authority figures? It’s because we love a person in uniform. Seeing a badge and uniform conveys an air of authority, making the average person more likely to accept what that person says. When you are perceived as an expert in your industry, others are more likely to pay attention to you and your business. In the same way, giving out promotional items with your brand on it will ensure it is seen and worn by those who are professionals in that field.
Scarcity is the perception that products are more attractive when their availability is limited. We’re likely to purchase something if we know that it’s a limited edition or will soon expire. In the same light, professional promotional items, from mugs, to bags and hoodies all become sought after items because not every person can get one. This uniqueness not only creates a sense of loyalty by the customer but is also ensures that’ll be seen as they show off their connection to your brand.
When you are looking for an ideal range of promotional gift items that suit you and your business needs, be sure to think about the psychologically of how it will be received. This is a more meaningful way to connect with those customers and staff connected to your brand. Contact Red Energy today to see the full range!