It’s no secret that online marketing is important for the businesses of today.
But, exclusively using online marketing channels robs you of the reinforcement, significant ROI, brand recognition, and generation-wide appeal that traditional marketing efforts provide.
Simply put, the one compliments the other.
For example, tactics such as branded promotional products are a simple, yet highly effective tangible touchpoint for digital campaigns.
On top of that, 85% of consumers will do business with a company after receiving a promotional product!
Printed promotional tote bags are particularly beneficial for today’s businesses! Here’s why.
#1 Cost Effective
As most printed totes bags are made from canvas material, they’re highly cost effective – especially when ordering them in bulk.
Considering these bags have a large, flat surface area that’s perfect for branding purposes, you’re paying a small price for a walking billboard!
And the return-on-investment you’ll receive is well-worth it. To put this into perspective, as of 2020, promotional bags generate more impressions than other products, offering 6000 over their lifespan.
According to the stats, a $10 promotional tote bag in Australia will cost you a mere $00.001 for each impression!
#2 Free Advertising, Free Brand Awareness
By using the tote bag as a promotional product, you’ve got the equivalent of a walking (and talking) billboard!
Tote bags are not only trending right now, but they’re extremely useful too.
They’re reusable and perfect for daily activities, your branding will be exposed to public places where other prospects are – significantly boosting your brand awareness and recognition simultaneously!
Depending on your target audience, you can create compelling, creative branding that’ll be shown off at the beach, shops, Universities, offices, gyms, and many more places.
Considering they’re so cost-effective, their potential for lead generation and increasing sales is unrivalled!
#3 Customer Loyalty
To avoid losing loyal customers and increase retention, you need to offer them more than quality products and services.
Today, businesses are going out of their way to add value to their customers – without asking them for anything in return.
The catch? Customers now expect it.
This makes printed totes bags perfect for gaining a competitive edge and your customers’ favour, especially considering they’re a trending fashion item.
It shows them that you value their business and want to give them something back (while also being a convenient way to expand your brand’s reach and advertising efforts).
After seeing the evidence, you’re probably itching to boost your business with professionally printed promotional tote bags!
That’s where Red Energy Promotions comes in.
After 16 years of printing, designing, and producing promotional products in QLD, we’ve got the expertise you need to build a brand that gets noticed.
Contact us today to enjoy consistent, compelling branding!