Although digital marketing dominates today’s modern marketplace, there’s something special about receiving tangible items that add value to your life.
Exclusively marketing your business online leaves room for your competition to take it a step further and use promotional products to reinforce their brand, improve recognition, increase loyalty, and create tangible touchpoints for digital campaigns.
Considering 83% of consumers are more likely to do business with you after receiving promotional products, it’s about time you get started!
Crush your competition with these tips for marketing your business with promotional products.
#1 Pick Products With Purpose
Now, it’s no secret that picking useful, durable promotional products such as water bottles, keyrings, or USBs is essential.
They’ll be used daily and taken to public places, keeping your brand front-of-mind for years, improving recognition and awareness, and ensuring a significant ROI.
The secret, however, is strategically selecting those that directly relate to and reinforce your business.
Bottle openers for breweries, calendar with important dates marked for seasonal brands, and tote bags for retail shops are excellent examples.
Pro Tip For Pandemic Promotional Marketing:
The perfect promotional product for your business may not be useful or appreciated during the pandemic.
Even if this doesn’t apply to you, taking the pandemic into consideration is an impactful way to differentiate yourself from the rest!
Consider choosing products that are especially useful during the pandemic, or that soothe the stresses it creates. Think branded masks, care packages, and hand sanitisers.
#2 A Caution For Clothing
Unless you’re a big, beloved brand like Adidas, it’s unlikely that prospects will wear your promotional clothing anywhere else but at home.
Of course, there are exceptions, like sporting events. But, the goal here is to design trendy promotional clothing that prospects wear when they dress to impress and proudly show off on their social media.
Get creative and complement a catchy, original slogan or popular royalty-free phrase with a small logo. “Just Do It” for Nike or “Plant One On Me” for plant or plant pot suppliers are great examples.
#3 Tactical Targeting
Tactical, or environmental, targeting involves picking products that will be used in environments where decisions around your offerings are made.
For example, if your business is online, distribute branded mouse pads that will be used when prospects are considering placing an order. Or, if you’re in the retail industry, give out branded tote bags that can be used while browsing your products instore.
Armed with these tips, marketing your business with promotional products will be easy! The next step is finding a branding company to create custom promotional products that differentiate you from your competition.
That’s where one-stop-branding shop, Red Energy Promotions, comes in!
Using creative design elements and innovative ideas, you’ll enjoy promotional products that last for years, start conversations, trend, and employ proven marketing strategies that sell.
Visit our website to see how our products will sell yours!